This is your Princess Diana moment — a quiet and special time made just for you.

By adding your email below, you join the first circle of women invited into our private fashion house — before anyone else.

During this first phase, you will receive a royal invitation to enter during Black Friday weekend, when the doors will open only for you — and at our founding price, the most special price we will ever offer.

Before that day comes, we will lift the veil just for you — showing the back of our first Princess Diana-inspired dress, called The Affiance Gown.

It is a small and beautiful promise of what waits for those who choose to step inside...