This is your private couture pass — granting you access to a timeless collection,
inspired by Princess Diana and reimagined to honour your life and presence.
Princess Diana didn’t dress to impress, but to express.
Behind every piece she wore was a message: her softness, her strength… her story.
And now, you are part of that legacy.
This is not just fashion.
It is couture. As it was in Diana’s life — beginning at the sketch table, then crafted by hand.
And just as it was for her, you can now choose this for yourself:
For the woman who no longer follows trends, but chooses with intention.
Not to dress like everyone else, but to dress like herself.
Like the Princess you've always been.
On the first day of each month, a new design is quietly revealed inside The Collection Book —
your monthly chapter to pause, discover, and decide whether to pre-order... or not.
Once chosen, your piece is crafted and delivered six months later —
a quiet palace deliverie, perfectly timed for the season it was made for.
Pre-orders remain open for just one month (except The Affiance Gown).
After that, the chapter closes forever — preserving its exclusivity and meaning.
Welcome, Princess.
You’re home.
A private world of couture — inspired by the timeless elegance of Princess Diana.
She didn’t dress to impress, but to express. Now, you are part of that legacy.
Each month, a new chapter awaits inside The Collection Book. One design. One decision. Endless elegance.
Welcome, Princess.
You’re home.
First worn by her in 1991 and often seen on holiday in the years that followed, this iconic black bathing suit is now reimagined in soft cream ivory for a boutique-worthy escape. Embellished with the Marie Eleonore Crest in antique gold.
Pre-orders close on 28 February 2026.
Enter this winter reinterpretation of Princess Diana’s iconic 1994 Revenge Dress — to be made in soft gold floral lace, layered over champagne silk satin. Inspired by her, but also gently touched by her daughter-in-law: The Princess of Wales.
Yours to pre-order until 30 June 2026.
You’ve received a personal courtesy code via email — a thank you for stepping into this house at its very beginning. It may be used for one of the seven designs released between now and the end of June 2026. If you need your code resent, we’ll be happy to assist you quietly.
When you choose a piece for your wardrobe from this house, you also choose to give. 10% of each creation supports The James Trust — our fund for animals in need. It’s a quiet thread of compassion, woven through every design.
The founder’s royal wedding takes place in 2027 — a private celebration held in the English countryside. Those who add The Affiance gown to their collection will receive a personal invitation to raise a glass with Marie-Eleonore and Alexander. One moment. One dress code. One shared story.